The spring spike is where the year is decided
The first warm weekend produces more Thumbtack leads than the following month, all shared with every company in your metro, and all charged. Leads answered Monday evening were booked Saturday afternoon.
Thumbtack · landscaping and lawn care businesses
Thumbtack auto responder for landscaping and lawn care
Lawn care is one of the higher-volume, lower-ticket categories on Thumbtack, which makes the arithmetic unforgiving: you pay per lead whether or not the mow becomes a season.
Replies in ~20 seconds · Official API
What Thumbtack costs landscaping and lawn care businesses
A one-off request is often a recurring customer who did not say so
You are billed the same for a lead that becomes a single $60 cut and one that becomes an eight-month schedule. The only thing separating them is whether anyone asked — which is exactly what does not happen at 8pm from the truck.
A real request, and the reply that goes out
New leadreplied in 20s
Looking for someone to mow. Yard is maybe a quarter acre, has not been cut in about a month so it is pretty tall. Backyard is fenced.
A month of growth on a quarter acre is a first-cut job — it takes longer and usually needs the clippings dealt with, so I would price that visit separately from the regular ones. Are you looking for this as a one-off, or would you want it kept up on a schedule after the first cut? Also, roughly how wide is the back gate?
Your landscaping business · sent automatically
How leads behave in this trade
Demand patterns, seasonality and what wins a job are the same whichever platform the lead came from — we cover that on the page for landscaping and lawn care businesses. This page is about what Thumbtack specifically adds to it.
What we charge
$2.99
$1.49
- Billed weekly. No monthly fee, no contract, no setup fee.
- A week with no leads costs nothing.
- Leads we filter out as spam are not billed.
One extra job pays for hundreds of leads. That is the whole argument.
Questions about Thumbtack from landscaping and lawn care businesses
Does it ask whether they want recurring service?
Yes, and on this category it is the question that pays for the tool. A mow is a job; a schedule is the season.
Can it quote from the lot size Thumbtack collects?
It uses what the customer entered and gives ranges you have set, while flagging that an overgrown first cut is priced separately — otherwise that difference comes out of your margin.
What happens to leads in the off-season?
You can pause the business entirely, or keep a reply that tells people when you resume. Silence in November costs you the March booking.
Thumbtack for other trades
Answer first, every time
Every Thumbtack lead already cost you money. Make sure each one gets a reply.
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