One lead, one charge
Follow-ups are free. A lead that goes quiet and gets three reminders costs exactly the same as one that replies immediately — the charge is attached to the conversation, not to the number of messages in it.
The same applies if the customer writes back and the AI answers again: still one lead, still one charge.
What is never charged
| Case | Why not |
|---|---|
| Spam and pitches to your business | Triaged out before anything is written. |
| Leads below your quality threshold | You set the threshold; below it we do not reply. |
| Drafts waiting for your approval | A draft is not a reply until you send it. |
| Anything skipped — quiet hours, paused business, reply limit | Nothing was sent, so nothing is owed. |
Where to see it
Statistics shows what the marketplace charged you and how much of that went on leads outside your trade or service area. That figure is about the marketplace, not about us — it is the money you spent before we ever saw the lead.